Type String Event adsRequest Revision Release 2025.3721 Keywords ads, advertising, Facebook Audience Network, fbAudienceNetwork, adsRequest, phase See also adsRequest fbAudienceNetwork.*
String value indicating the phase of the adsRequest event. Possible values include:
"init" — Indicates that the Facebook Audience Network was initialized successfully.
"failed" — Indicates that an ad failed to load. For this phase, event.isError will be true. Additionally, event.type, event.placementId, and event.response can provide additional context.
"loaded" — Indicates that an ad loaded successfully. For this phase, event.type and event.placementId can provide additional context.
"refreshed" — Indicates that a banner ad was refreshed. For this phase, event.placementId can provide additional context.
"clicked" — Indicates that an ad was clicked/tapped. For this phase, event.type and event.placementId can provide additional context.
"closed" — Indicates that an ad was closed. Applies only to interstitial ads. For this phase, event.placementId can provide additional context.
"reward" — Indicates that a rewarded video ad has been viewed to its completion and that a reward should be given.