Type String Event adsRequest Revision Release 2024.3703 Keywords ads, advertising, AppLovin, adsRequest, phase See also adsRequest applovin.*
String value indicating the phase of the adsRequest event. Possible values include:
"init" — Indicates that the AppLovin plugin was initialized successfully.
"failed" — Indicates that an ad failed to load. For this phase, event.isError will be true. Additionally, event.type and event.response can provide additional context.
"loaded" — Indicates that an ad loaded successfully. For this phase, event.type can provide additional context.
"displayed" — Indicates that an ad was displayed. For this phase, event.type can provide additional context.
"hidden" — Indicates that an interstitial ad was closed/hidden. For this phase, event.type can provide additional context.
"playbackBegan" — Indicates that a video ad has started playback. For this phase, event.type can provide additional context.
"playbackEnded" — Indicates that a video ad has ended playback. For this phase, event.type and event.data can provide additional context.
"clicked" — Indicates that an ad was clicked/tapped. For this phase, event.type can provide additional context.
"declinedToView" — Applies only to rewarded video ads. Indicates that the user chose "no" when prompted to view the ad. For this phase, event.type can provide additional context.
"validationSucceeded" — Applies only to rewarded video ads. Indicates that the user viewed the ad and that their reward was approved by the AppLovin server. For this phase, event.type and event.data can provide additional context.
"validationExceededQuota" — Applies only to rewarded video ads. Indicates that the AppLovin server was contacted, but the user has already received the maximum amount of rewarded video offers allowed in a given day, defined by "frequency capping" in the AppLovin developer portal. For this phase, event.type and event.data can provide additional context.
"validationRejected" — Applies only to rewarded video ads. Indicates that the AppLovin server rejected the reward request. For this phase, event.type and event.data can provide additional context.
"validationFailed" — Applies only to rewarded video ads. Indicates that the AppLovin server could not be contacted. For this phase, event.type and event.data can provide additional context.